Justin Tsui

Interdisciplinary Business Innovation Consultant & Trainer

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Branding & Marketing Licensing & Illustrations

Beebi Family – Character design for dog lovers

17 March 201320 April 2014

Character Design for Dog lovers Inspired by the famous Chinese story – “10 brothers”, Beebi Family are 10 brother and […]

Branding & Marketing Product Design

VTech Project REVI – Product Identity strategy

17 March 201317 April 2014

design strategy and product identity building This project seeks to reinvestigate the Vtech product line strategy and to develop ownable […]

Experience & Digital Holistic Innovation Product Design Technology

FirePlace home entertainment concept

17 March 201318 April 2014

multimedia center that transform home entertainment FirePlace is a conceptual multimedia home entertainment system designed back in 1997. FirePlace is […]

Branding & Marketing

Ariel Dream Workshop – Brand Restage

17 March 201318 April 2014

  As a part of the Ariel total brand restage, project team revisit and refined the brand story and tonality […]

Branding & Marketing

Ariel Brand Revamp & packaging design

17 March 201320 April 2014

Brand Revamp & Packaging Design Strategy Ariel is another billion-dollar brand from P&G positioned as premium and technology driven brand. […]

Tide disruptive new product extension across 3 forms in China
Branding & Marketing

Tide Brand Re-stage Project – Disruptive New Product Launch

17 March 201320 April 2014

Lavender – Disruptive New Product Launch Tide is billion dollar brand with leadership business across the world. In China, however […]

Product Design

Premium Campfire Cookware design

17 March 201317 January 2019

space saving & lid lock cookware design Campfire project explores the possibility of a flexible handling and storage system for […]

home deco design
Furniture & Space Product Design

W-Landscape home deco

17 March 201320 April 2014

Home Deco Design W-Landscape is a collection of famous landmarks interior decorations made in ceramics. The simple and well-proportioned forms […]

Product Design

Kappa Move in Style Watch Design Collection

17 March 201320 April 2014

With “Move in Style” theme, a collection of Kappa watch design for various consumers between 15 – 50 years old. […]

metaobject design by Justin Tsui
Branding & Marketing Concept Design Creative & Business Inspiration Experience & Digital Furniture & Space Holistic Innovation Others Product Design

Metaobject – postmodern virtue of living – design for mindfulness

17 March 201323 October 2020

This is a conceptual project covers the subjects of philosophy, design methodology and a business proposal. The idea is to […]

cordless phone design for teen
Product Design

VMix cordless phone for trendy youth

17 March 201320 April 2014

cordless phone design helps to express youth attitudes VMix is a cordless phone designed to attract the teenagers. The design […]

Branding & Marketing Licensing & Illustrations Visual Communication

7-11 Paddington Bear travel diary retail marketing promotion

17 March 201320 April 2014

   Paddington Bear retail marketing campaign Paddington Bear has a brand story related to travels, and this retail marketing program […]

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