both ‘airberg’ sofa and chair consist of a structural case which give the overall impression of being inflated with air, but in reality is filled with a flexible padding material. it is the outcome of jean-marie massaud’s desire to break the conventions of what typical seating objects look – to develop comfortable piece of furniture whose form suggests that of an ‘air-filled’ iceberg. still in the prototyping phase and not yet ready for production, the french designer collaborated with swedish manufacturer offecct on the project. the first result to come out of the brand’s ‘offecct lab’ – an initiative designed to concentrate on the brand’s efforts in the development of new solutions and products – the deconstruction of ‘airberg’ is defined by its asymmetry and craftsmanship.
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.