Innovate to drive growth
Innovation is not merely to design beautiful product, services or packaging. True innovations create unique values that drive business growth with sustainable competitive advantages. It requires holistic & insightful understanding of external opportunities and internal capability, then to formulate competitive right-to-win position with streamlined value creation & revenue generation strategy and processes.
Justin Tsui
Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Latest posts by Justin Tsui (see all)
- How to start an innovation project? - March 14, 2019
- How to develop Original Product & Brand with limited resource? - February 21, 2019
- The business value of design - November 1, 2018
