Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

how to develop Holistic Product Innovation in 6 steps

how to develop Holistic Product Innovation in 6 steps

ByJustin TsuiOct 24, 20167 min read

Every year, hundreds of millions of dollars are invested to bring new & exciting products to markets. However, almost 80% […]

SplashPlay sea animal water toy

SplashPlay sea animal water toy

ByJustin TsuiSep 9, 20161 min read

SplashPlay Water Toy Design SplashPlay is a collection of sea animal inspired water toy. Each water toy is designed with […]

Why senior leadership is key for business innovation?

Why senior leadership is key for business innovation?

ByJustin TsuiOct 27, 20152 min read

What is Business Innovation? Business Innovation is about creating new and maximize business values by trying new ideas at a […]

Samsung wearable phone 2016

Samsung Wearable Phone with Flexible Screen

ByJustin TsuiOct 7, 20153 min read

Samsung Wearable Phone Concept Wearable technology is growing its penetration in various industries. From a simple wristband that tracks your […]