Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
how to develop Holistic Product Innovation in 6 steps
Every year, hundreds of millions of dollars are invested to bring new & exciting products to markets. However, almost 80% […]
SplashPlay sea animal water toy
SplashPlay Water Toy Design SplashPlay is a collection of sea animal inspired water toy. Each water toy is designed with […]
Why senior leadership is key for business innovation?
What is Business Innovation? Business Innovation is about creating new and maximize business values by trying new ideas at a […]
Samsung Wearable Phone with Flexible Screen
Samsung Wearable Phone Concept Wearable technology is growing its penetration in various industries. From a simple wristband that tracks your […]










