Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Canvaz New Brand Creation & New Business Design

Canvaz New Brand Creation & New Business Design

ByJustin TsuiJun 5, 20146 min read

New Business Design and Brand Development Canvaz is a new brand creation and business design that leverage the holistic innovation […]

what is a brand

What is a brand – a Visual Introduction

ByJustin TsuiMay 26, 20142 min read

We all know what is a brand, or do we? Although the concept of branding and a brand is getting […]

holistic brand experience innovation by Justin Tsui

50 Skills to Master Holistic Brand Experiences Innovation

ByJustin TsuiMay 21, 20146 min read

  50 Skills to Master Holistic Brand Experiences Innovation   Innovation is connection of irrelevant ideas Innovation is the best […]

retail promotion principal infographic

4 Retail Promotion Principals every FMCG Marketer should know

ByJustin TsuiMay 18, 20145 min read

4 Retail Promotion Principals every FMCG Marketer should know Retail Promotions are Every where As a consumer, we come across […]