Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Nike+ FuelBand – A good example of integrated innovation
Integrated Innovation from Nike+ FuelBand I’m a practitioner of integrated innovation, and it is always to my delight to share […]
Ad performance on Facebook overview 2013
ad performance on Facebook. This is an interesting article form eMarketer regarding the Facebook ad effectiveness. —————— The sponsored check-in […]
A reflection on Apple and iPhone Covers
Apple and iPhone Covers iPhone cover is a very interesting business since the rise of smart phone trend. The original […]
What Makes a Premium Product or Brand?
What Makes a Premium Product or Brand? I was often asked – what make a product premium and different from […]