Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

cordless phone design for teen

VMix cordless phone for trendy youth

ByJustin TsuiMar 17, 20131 min read

cordless phone design helps to express youth attitudes VMix is a cordless phone designed to attract the teenagers. The design […]

7-11 Paddington Bear travel diary retail marketing promotion

7-11 Paddington Bear travel diary retail marketing promotion

ByJustin TsuiMar 17, 20131 min read

   Paddington Bear retail marketing campaign Paddington Bear has a brand story related to travels, and this retail marketing program […]

travel case design for iphone

Soft Goods – CaseLogic travel case with build speakers

ByJustin TsuiMar 17, 20131 min read

soft good travel case with built-in speakers This project explore a new line of iPod/iPhone travelling case design with built-in speaker […]

VSmile Educational Game Console Original Concept

VSmile Educational Game Console Original Concept

ByJustin TsuiMar 17, 20131 min read

  VSmile Educational TV Game Console VSmile project is a first of its kind educational TV game console and accessories […]