metaobject design by Justin Tsui

metaobject-logo-02 Metaobjects descript pdf.PDF metaobject-formular br_6metaobject-2 metaobject design by Justin Tsui

This is a conceptual project covers the subjects of philosophy, design methodology and a business proposal.

The idea is to develop a new brand and a new type of objects call “metaobjects” which core function is to encourage self-understanding and self-enlightenment, and in long term to achieve the ultimate sustainable lifestyle and community.

With design thinking processes, many ideas and prototypes are produced with group evaluations and interviews, and lastly 2 full size prototypes are built and exhibited.

As a part of the conceptual project, Metaobjects development is just a starting point of a long-term exploration and refinement, and it seeks to build a new lifestyle of self-actualization and global community.

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Justin Tsui

Lean Innovation Director - Product & Brand Innovation at Artefactx Consultant
20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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