Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Advance PROBE steps to uncover meaningful customer insights
The ability to uncover “true but not obvious” customer insights is arguably the most important asset in an innovation team. […]
User Research in UX Design
User research is an integrated part of any use-centric UX design. Today the UX group discussed the OMEN steps to […]
5 Capabilities as Good Innovation Consultant & the suprising truth behind the list
Using AI like adding 10 capable consultants to your team! The question is, do you know how to “communicate” effectively with them to generate meaningful outcomes. Most importantly, how to…
Nike shoes concepts designed by AI
You don’t need a fashion degree to experiment your style! How Stable Diffusion help designers to generate interesting Nike shoe concepts fast
