Old Navy’s customer-centric innovation to offer sizes 0 to 30 in its offerings.
Though they are not the first company to offering plus-size store wise, the innovation is in how to tackle the challenging pattern for various fitting.
Old Navy worked with a product design professor to create a software that would properly fit each style across the size range, powered by 389 women 3D scan & avatars!
A good example that leverage technology & creativity to create customer-centric innovation that drive growth as well as social inclusion.
#innovation#fashionmarketing#productdesign#creativity#technology#design#userexperience#growth#inclusion
