Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Old Navy’s customer-centric innovation

Old Navy’s customer-centric innovation

ByJustin TsuiAug 27, 20211 min read

Old Navy’s customer-centric innovation to offer sizes 0 to 30 in its offerings. Though they are not the first company […]

Business Model innovation is scary but necessary

Business Model innovation is scary but necessary

ByJustin TsuiAug 27, 20212 min read

Donut King is expanding its franchise to mobile vans and expecting 30 van-partnerships within next year. It is a smart […]

Empathy is the engine that powers the best in us

Empathy is the engine that powers the best in us

ByJustin TsuiJul 22, 20211 min read

Empathy is the power “Empathy is the engine that powers all the best in us. It is what civilizes us. […]

Inspiring story for those in the Modern Fishermen City

Inspiring story for those in the Modern Fishermen City

ByJustin TsuiJul 16, 20212 min read

The Mexican Fisherman Story A boat was docked in a tiny Mexican fishing village. A tourist complimented the local fishermen […]