Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Fun Gala Dinner & After Party to Celebrates MBA graduation

Fun Gala Dinner & After Party to Celebrates MBA graduation

ByJustin TsuiJul 7, 20212 min read

MBA Graduation Gala Dinner This is it! A fun Gala Dinner and After Party to wrap-up the unique and memorable […]

Random drawing as mindfulness practice to unwind stress

Random drawing as mindfulness practice to unwind stress

ByJustin TsuiJul 5, 20212 min read

How do you unwind stress to stay balanced for body and mind? Different people have different ways to relax and […]

How NFT works? Blockchain?

How NFT works? Blockchain?

ByJustin TsuiMay 16, 20213 min read

NFT is a buzzing word these days, but how NFT works and what are their relationship with Blockchain & Smart […]

Tumi Game on Product Innovation

Tumi Game on Product Innovation

ByJustin TsuiApr 30, 20212 min read

Tumi’s Game On campaign to launch its first esports collection, an integrated product innovation & brand strategy. As an international […]