Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Tumi Game on Product Innovation
Tumi’s Game On campaign to launch its first esports collection, an integrated product innovation & brand strategy. As an international […]
Global Strategy Game Champion!
I was never good at playing computer games, and thought they are mostly a waste of time! However, playing the […]
Goodbye 2020, Hello 2021
We’ve made it through the special 2020 with ups and downs in some of our journeys. All things happen for […]
World Mental Health Day 2020
Be mindful and kind to your body & mind… they will be kind to you. Learn to take care of […]
