Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Minimal iphone case

Minimal iphone case

ByJustin TsuiMay 26, 20131 min read

Come across this minimal designed iphone case, like the simplicity and aluminum material.

china rock online

8 insights in why China & SE Asia are embracing the digital technology

ByJustin TsuiMay 18, 20135 min read

China & SE Asia consumers are active online Some might think new technology will penetrate developed countries more than the […]

reatil dynamic pricing

Retail Dynamic Pricing & Its Future

ByJustin TsuiMay 18, 20134 min read

Retail dynamic pricing & its future Price war is furious online, and the dynamic pricing strategy will add advantage to […]

Tide Brand Style Guide Book – from brand identity to holistic communication

Tide Brand Style Guide Book – from brand identity to holistic communication

ByJustin TsuiMay 17, 20131 min read

Brand Style Guide Book – from brand identity to holistic communication While there is a global guideline on the Tide brand […]