Marc Jacob x CocaCola Light 2013

Continue with the trends of crossover, Marc Jacob put his hand on the most popular FMCG brand Coca Cola.

It has been announced that marc jacobs is diet coke’s creative director for 2013.
partnering with the world’s #1 selling diet soft drink on their campaign ‘sparkling together for 30 years’ – to celebrate their milestone anniversary -he has developed a series of limited edition cans and bottles, each one’s graphics influenced by the rise of female empowerment throughout the decades of the ’80s, ’90s and ’00s, expressed in his signature style.
marcjacobscokelight05-1marcjacobscokelight01

Justin Tsui
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Justin Tsui

20+ year award-winning designer, marketer and Innovation strategist from startups to multinational companies like P&G, Mary Kay, 7-Eleven, VTech, AT&T, Tide etc. Span across FMCG, Consumer Goods, Electronics, Retail, Digital Marketing & Innovation consultation industries. Designed products and brands that touch over 2 billion consumers across Greater China, Asia Pacific, United States and Europe with 1 billion+ units sold.
Justin Tsui
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