Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

London Virgin Megastore – rebranding and shopping experience design

London Virgin Megastore – rebranding and shopping experience design

ByJustin TsuiJul 30, 20151 min read

  Rebranding & Shopping Experience design This project leverage design thinking to propose business strategies for improving the Virgin Megastore […]

Medical Design – Portable Oxygen Concentrator user experience design for healthcare

Medical Design – Portable Oxygen Concentrator user experience design for healthcare

ByJustin TsuiJul 19, 20154 min read

Portable Oxygen Concentrator Medical Design for Home use “Oxygen concentrators operate on the principle of rapid pressure swing adsorption of […]

Multi-disciplinary Expertise career path

Multidisciplinary Talent Visual Resume Explained – How to communicate your unique work experience visually?

ByJustin TsuiJul 12, 20156 min read

Visual Resume – a better way to illustrate complex working experience It is getting popular to leverage infographic to design resume […]

10 Qualities of a great Innovation Specialist

10 Qualities of a great Innovation Specialist

ByJustin TsuiJul 11, 20154 min read

You spot an innovation genius if you see 10 of these characters in a person. 1. Know something of everything […]