Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

flower shop brand designed by Justin Tsui

Flower Shop New Brand Creation – Embedding meanings in Brand Identity

ByJustin TsuiMar 26, 20153 min read

Flower Shop Brand – Flower arrangement + Cafe This is a new brand creation project for an online flower shop and a cafe based […]

3 signs of innovation barriers

3 Signs to Identify Innovation Barriers at the Top

ByJustin TsuiMar 14, 20155 min read

  3 Signs to Identify Innovation Barriers at the Top   Most leaders would tell you innovation is important to […]

business innovation tricks

3 Business Innovation Tricks for Leaders

ByJustin TsuiNov 15, 20144 min read

Most leaders would tell you innovation is important to sustain growth and competitiveness of an organization. However very few leader […]

Portable vacuum cleaner design by Justin Tsui

RACER – Portable Vacuum Cleaner Design for Car and Home

ByJustin TsuiJul 10, 20141 min read

Vacuum Cleaner Design for Car and Home Inspired by sports cars, Racer is a clean and sleek vacuum cleaner design […]