Innovate to drive growth – Artefactx Newsletter June 2013
Innovate to drive growth Innovation is not merely to design beautiful product, services or packaging. True innovations create unique values […]
Tide Brand Style Guide Book – from brand identity to holistic communication
Brand Style Guide Book – from brand identity to holistic communication While there is a global guideline on the Tide brand […]
7-11 Sanrio Tabo olympic games promotion
To celebrate the international sport event in China, 7-11 HK launched a magnetic cube program featuring 36 collectible Tabo in […]
MiniSkirt weight scale
Weight scale is a common device in many homes, and they are far more important to some ladies especially if […]
7-11 Hello Kitty On Stage retail promotion
This is a retail promotion program designed for 7-11 Hong Kong. The successes of retail promotions rely on shopping frequency […]
Fa-mi-ly chair design
This is a chair design inspired by the idea of “a happy family”, where consist of 3 parts each represent […]
VTech Project REVI – Product Identity strategy
design strategy and product identity building This project seeks to reinvestigate the Vtech product line strategy and to develop ownable […]
FirePlace home entertainment concept
multimedia center that transform home entertainment FirePlace is a conceptual multimedia home entertainment system designed back in 1997. FirePlace is […]
Ariel Dream Workshop – Brand Restage
As a part of the Ariel total brand restage, project team revisit and refined the brand story and tonality […]
Ariel Brand Revamp & packaging design
Brand Revamp & Packaging Design Strategy Ariel is another billion-dollar brand from P&G positioned as premium and technology driven brand. […]
Tide Brand Re-stage Project – Disruptive New Product Launch
Lavender – Disruptive New Product Launch Tide is billion dollar brand with leadership business across the world. In China, however […]