Creative & Business Inspiration

Nike+ FuelBand

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Integrated Innovation from Nike+ FuelBand

I’m a practitioner of integrated innovation, and it is always to my delight to share exciting projects that brings true value & new experiences to enhance life; which also benefits the society and business development.

Innovation is Key to Business Success

Innovation is known as a key element to sustain business, social and economic development, and it often associate with scientific or technologic breakthroughs which require significant Research and Developments.

Integrated Innovation is about holistic collaborations

My idea of Integrated Innovation is more emphasis on holistic collaborations of multiple Micro Innovations from product design, to branding & marketing & sales strategy, that amplify the true consumer & social-economical potentials.

Nike+ FuelBand is a more typical case of technological integrated innovation, which leverage the latest technology in sports-tested accelerometer, Nike+ FuelBand tracks your running, walking, basketball, dancing and dozens of everyday activities. It tracks each step taken and calorie burned. It also tells the time of day.

Technology + Product Design + Brand + Marketing = SUCCESS

The FuelBand product is perfectly integrated anchored in Nike’s core business and brand position, it also integrated the idea of social gamification that brings the product and brand experience into another level. Not to mention that Nike nailed the marketing campaign with a great story to tell about “Life is a Sport. Make it Count.”

With integrated Innovation in Technology, Product Design, Branding, and Marketing Communication, FuelBand bring consumers a holistic and consistence brand experience that transform life and social behaviors. There is no surprise that FuelBand has a huge success since its launch!

Make Integrated Innovation a Common Practice

But how about those company with smaller budget in R&D and resources, are there cost effective way to do integrated innovations that help drive sustainable business growth? Artefactx’s mission is to help drive the practice of integrated innovation for every companies and even individuals, we believe integrated innovation could help companies to deliver faster and better business results with lesser resources and risk.

 

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Apple and iPhone Covers

iPhone cover is a very interesting business since the rise of smart phone trend.

The original idea of phone covers was to protect the expensive smart phones from scratches, because they are expensive comparing to the standard Nokia and Motorola, but later become a fashion statement to differentiate form everyone else’s same iPhone.

From Niche to Mass

I remember when the iPhone first arrived, the product and brand experience are nicely crafted so people are proud of to show off to everyone. And users hold it with care, protect the screen with protection layers and sleek covers for the back… it was a sensational experience together with the stunning iOS & iTune system. (Apple still doing it well today, but many brand is catching up)

Apple’s iPhone once a niche product that belongs to certain affluent users or die-heart creatives, has become a mass product brand. Because it is so successful that everyone want a piece of it, even it costs someone a month of salary!

Status icon becomes functional hardware

This become a strange phenomena that once a status icon become merely a functional hardware, that people need to cover it up with cheap plastic phone covers, so to differentiate form the other users?!

And Ironically, the efforts of engineers to make the iPhone slimmer & lighter becomes so un-relavent that some people will fill the saved thickness with 3 time thicker iPhone covers and battery packs etc….

Now that, Apple is likely to launch lower tier models with cheap plastic casing, it will further drive the Apple’s brand to even mass market. It makes total sense from the business growth perspective, but it will certainly drive the brand toward commodity, and soon Apple will become household brand like Walmart – a mass brand people use but not love.

 

 

 

AR is getting big, and it has a magical factor to drive viral shares of experience in video format, with the help of video social platform like YouTube etc…

Lego brings the AR experience to kids at Lego World 2013 in Copenhagen. Teamed up with Intel and Make&See, the game invite kids to race with virtual Lego Man in a head to head sprint. The performance was augmented on big screens around the racing track, and a copy will be send to player’s email allowing the kids to watch and re-watch, and perhaps viral share among friends and parents.

 

 

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