Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Location-based Social Game Technology & a Bluetooth Dating Game story
Social Game is fun Having fun is an important part of social life, especially for youth & young adults who are developing their social network. I was inspired to see the latest trend in China on LinkedIn that young adults are having fun with the new locational-based Hide & Seek social game. It also reminds me of a concept I did for Central Research Laboratory UK back in 2001. (more…
Data Scientist to Business Innovation
Data Analysis inspires innovation Though I’m not a data scientist, I found it satisfying in messing with data and analytic tools to uncover customer & business insights for value creation…
From Lab to Life: Design Thinking for Science & Technology projects
I recently had the incredible opportunity to conduct a Design Thinking training session for a group of brilliant secondary students who are participating in a science projects competition. Lab to…
Generative AI animal spirits collection
Generative AI is such a powerful tool to help get inspirations and experiment ideas. It can help to 10x your productivity if use it right. However, like any other tools,…
