Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Business Innovation & its Misconceptions
Business Innovation comes in different forms Business innovation is the process of developing and bringing to market creative ideas, products, services, technologies, and processes that create value for customers and businesses. Innovation is a key factor in the success of any business, as it helps businesses stay ahead of their competitions and create meaningful relationships with their customers. Business Innovation comes in different forms, and they add value to business…
Generative AI is my Co-design assistant
Generative AI make it Easier Designing my Christmas and New Year greeting cards for my friends and family is my yearly ritual. With Generative AI, these task gets a little…
Smart Material for Product Innovation: Revolutionizing Design and Functionality
In today’s rapidly evolving world, product innovation plays a crucial role in driving economic success and improving our quality of life. One key factor driving this innovation is the development…
New way to integrated AI into daily life – ai pin
A new way to integrate AI into your everyday life. While there a few barriers for the average users to get use to #aipin, and a few user experience details…
