Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

Desirability Feasibility Viability innovation SWAT

Desirability Feasibility Viability (DFV) growth and success

ByJustin TsuiMar 29, 20243 min read

The Desirability, Feasibility, Viability (DFV) framework is a product development and innovation framework that evaluates potential business ideas, or innovation […]

Innovation Agility creates future customer love

Innovation Agility creates future customer love

ByJustin TsuiMar 10, 20243 min read

Why do we need Innovation Agility? Startups are agile Startups are challenging the status quo with creativity, agility and technology. […]

How to pick a right Innovation Strategy Model?

How to pick a right Innovation Strategy Model?

ByJustin TsuiFeb 24, 20249 min read

There are many methods to map innovation strategy, which one work best for your business? This article introduce some popular […]

Business Innovation & its Misconceptions

Business Innovation & its Misconceptions

ByJustin TsuiFeb 20, 20244 min read

Business Innovation comes in different forms Business innovation is the process of developing and bringing to market creative ideas, products, […]