Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Float – Levitation Toothbrush Design with renewable brush head
Float is a sleek and premium toothbrush design with magnetic levitation feature and exchangeable brush head. Levitation With built-in magnet in the toothbrush […]
Fashion illustration – Super Model “Dream of Rose”
Fashion illustration – Super Model “Dream of Rose” This fashion illustration is designed to combine the theme of super model […]
User Experience Innovation with Social Media, IoT and Big Data
User Experience Innovation in Digital Era In era of connectivity and changes, innovation no longer sufficient within an isolated discipline in technology, […]
London Virgin Megastore – rebranding and shopping experience design
Rebranding & Shopping Experience design This project leverage design thinking to propose business strategies for improving the Virgin Megastore […]










