Portfolio

Product & Brand Innovation Better, Faster and Cost Effectively!

A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.

Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.

With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.

Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !

Recent Posts

fashion illustartion - super model rose dream

Fashion illustration – Super Model “Dream of Rose”

ByJustin TsuiAug 1, 20151 min read

Fashion illustration – Super Model “Dream of Rose” This fashion illustration is designed to combine the theme of super model […]

User Experience Innovation with Social Media, IoT and Big Data

User Experience Innovation with Social Media, IoT and Big Data

ByJustin TsuiJul 31, 20154 min read

User Experience Innovation in Digital Era In era of connectivity and changes, innovation no longer sufficient within an isolated discipline in technology, […]

London Virgin Megastore – rebranding and shopping experience design

London Virgin Megastore – rebranding and shopping experience design

ByJustin TsuiJul 30, 20151 min read

  Rebranding & Shopping Experience design This project leverage design thinking to propose business strategies for improving the Virgin Megastore […]

Medical Design – Portable Oxygen Concentrator user experience design for healthcare

Medical Design – Portable Oxygen Concentrator user experience design for healthcare

ByJustin TsuiJul 19, 20154 min read

Portable Oxygen Concentrator Medical Design for Home use “Oxygen concentrators operate on the principle of rapid pressure swing adsorption of […]