Product & Brand Innovation Better, Faster and Cost Effectively!
A selection of work by interdisciplinary business designer and innovation consultant Justin Tsui.
Justin Tsui specialised in connecting seemingly unrelated dots to uncover insights in business challenges and customer needs, then translate them into wonderful ideas with exceptional storytelling, business strategy, and product & brand creative skills.
With a focus on consumer-driven innovation in consumer products (Electronics, Retail, CPG & FMCG), Justin Tsui is a global top performer in both academic and commercial world with a profound passion in driving interdisciplinary innovation to deliver business results and improve the quality of everyday life.
Justin’s motto is to Make life Beautiful, Enjoyable and Meaningful !
Recent Posts
Digital Marketing Framework – Intelligent Emarketing System (IES)
Digital Marketing Framework – Integrated Emarketing System (IES ) As a business consultant and director for the Favor digital marketing business, […]
Holistic Innovation Design – Canvaz houseware collection
Holistic Innovation Design – Canvaz Crystal Totem houseware collection This project embodies a holistic approach to innovation, where I’ve strived to […]
VTech Cordless Phone for teenages
VTech Cordless Phone for teenages This VTech cordless phone is designed with a touch of ruggedness inspired by G-Shock […]
Proximity marketing & shopping experience to revive brick-and-mortar retail
What is proximity marketing? Proximity marketing is a type of marketing activity that leverage proximity technology to identify, target and […]





